Promotional Products, Mugged to Death!
I just love to walk through thrift and Good Will stores, even yard sales. You just never know what treasure you may find. What do they say...'someone's trash is someone elses treasure'.
I love the challenge and creativity of finding different uses for everyday things. As a matter of fact, I'm using a 4' wooden wine rack to store my different colored tissue paper that I use in my gift baskets. I have turned it on it's side and it fits perfectly on a shelf. I also have mounted gutters on the back of my studio door made of PVC to hold rolls of ribbon that I make bows that I use on my gift baskets. I could go on and on.
But, one thing that makes me sad when I walk through these stores, is seeing the items that people have donated that all have company names and logos on them. These are called promotional products. Many companies spend lots of money to have their names and logo put on items to hand out to people. The most common products are pens, mugs, grocery bags and now water bottles.
People are water bottled and mugged to death! If you are going to spend good hard earned money on these promotional products, choose the latest and greatest things out there so people will want them and not donate them.
If you're going to invest in pens, choose one that has a stylist on the end. With the smart phones and tablets out there, people will be a little more possessive about holding onto them.
When doing gift baskets for my clients, they often want me to include their promotional products in them. I guess they feel it's adding value. Most of the time, I don't feel they are. They don't go with the theme of the basket or the color scheme. That's when I use them at the bottle of the gift basket, and it adds an element of surprise upon the unveiling.
I love to be included in the brainstorming with my clients and considered in the process of deciding what works for their clients and possibly ties in with their business. One of my clients use a personalized blanket, one a backpack cooler, one a handy kitchen sized tool kit, one a thumb drive...who can't use a thumb drive? I have another client that we order a variety of snack mixes and nuts and add a label with their company info. No, they are not going to keep the label around, but people respond very well to food and this has proven to work very well for them.
So the next time you go to order promotional products, think first and do a little brainstorming before you spend your money. You don't want to mug anyone to death or find your company products in a neighboring Good Will!
~ 'Presently' is looking for the latest and greatest!